Ideas / Engineering / Growth
The Digirar blog.
Practical thinking on the platforms we build, the search foundations behind them, and AI that earns its place in the product.

Technical SEO
Technical SEO for large platforms: start with the architecture
A practical guide to crawlable templates, faceted navigation, canonical URLs and search monitoring for marketplaces and data-heavy platforms.
Read articlePlatform engineering
Laravel, Next.js and Node.js: choosing the right boundaries
When to keep a platform together, when to separate its front end, and how to plan authentication, APIs and deployment without needless complexity.
Read articleAI integration
Integrating AI into your product without losing control
How to choose a useful AI feature, protect customer data, enforce permissions and evaluate results before putting it into a production workflow.
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